Marketing to the Social Web: How Digital Customer Communities Build Your Business (Hardcover)
August 3rd, 2009 | 
Author: 
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)–This text refers to the
Hardcover
edition.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media (more…)
Posted in Uncategorized | 
Tags: Build, Business, Communities, Customer, Digital, Hardcover, Marketing, Social, Your
4.0 out of 5 stars
GREAT INFO
Marketing to the Social Web is the best book on using social media for marketing and customer relations which I have read to date.
5.0 out of 5 stars
Wisdom for Results
This work is hard-hitting and market smart.
We have already been using social media as part of our customer outreach at the company I founded and run.
4.0 out of 5 stars
A must read for beginners and traditional marketers alike!!
This is the first book on social media that I had the opportunity to read and I must tell you it was an absolute pleasure. I read each and every word with relish.
3.0 out of 5 stars
Marketing to the Social Web a good book not great
Marketing to the Social Web, by Larry Weber.
I decided to read this book because I wanted to get a better understanding of marketing on the social web.
5.0 out of 5 stars
Social Media Marketing
I read this book as an additional learning resource to a social media marketing course that I’m currently taking.
5.0 out of 5 stars
Looking To Get Your Arms Around Social Media And Why It Is A Must
Cort, Carey, social media student
LOOKING TO GET YOUR ARMS AROUND SOCIAL MEDIA AND WHY IT IS A MUST
“Marketing to the Social Web” by Larry Weber is a 10.
5.0 out of 5 stars
Great specific knowledge about a nascent industry
“Marketing to the Social Web” by Larry Weber is a brief, though comprehensive look at the new applications of marketing on today’s internet.
5.0 out of 5 stars
Great read for people working with Web 2.0
I would recommend this book to anyone interested in marketing and web 2.0 as a whole. Weber offers some great urls to visit and great examples to help support his ideas.
1.0 out of 5 stars
Marketing to the Social Web and it I can’t get it on the Kindle!!
this is laughable. These guys have the balls to publish a book about marketing to the social web and yet they have not released a Kindle version!!!!????
5.0 out of 5 stars
Marketing guide for online communities
At first glance, this is yet another cover of a familiar tune: Get online because it is the next big thing! Hurry, hurry!