Social Media Marketing: An Hour a Day (Paperback)
June 19th, 2009 | 
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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measuremen (more…)
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4.0 out of 5 stars
Great content
This appears to be the most thorough and comprehensive guide to social media I’ve seen. I’ve only read a couple of chapters, however, because my enthusiasm for the book’s content…
5.0 out of 5 stars
I bought 3 copies of this
A very good step by step book on how to DO SOCIAL MEDIA MARKETING – just what I needed.
I purchased another 2 copies to pass onto people I work with so they could…
4.0 out of 5 stars
Great Book But Wordy
As an eMarketer, I am well aware of Social Media marketing and Web 2.0 (now 3.0 for a while). This book, however, is a great gathering together of all the ideas around the…
5.0 out of 5 stars
This Is The Whole Enchilada!
I purchased this book along with The New Rules of Marketing & PR. This book covered more of the “new media” than the aforementioned.
5.0 out of 5 stars
Complete, practical, clear and well organized
Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book.
It is complete, practical, clear and well divided.
5.0 out of 5 stars
Excellent, useful, hands-on social media book (but not the best for nonprofit marketing professionals)
Out of all the books on Social Media Marketing, I purchased this one because its title seemed the most practical. I was not disappointed.
5.0 out of 5 stars
Great for beginner who want to learn about Social Media Marketing
This book is great for a beginner who tries to come to the understanding of social media. Walking to reader through the book with simple explanation and language step-by-step from…
5.0 out of 5 stars
Great book if you have a solid marketing background and want to learn how to develop a social media strategy
The book begins with a crash course in various types of social media websites. Unless you’re already a social media maven, doing the first week’s optional exercises will likely…
5.0 out of 5 stars
Wonderful, Wonderful Book…Easy to Read…..Practical Steps…
So far so good. He’s very knowledgeable and practical. This is my first book on social media marketing and I feel like I may not need no other guide!!!
4.0 out of 5 stars
Lots of information, some marketing background helps
This book is for people with a marketing background (not me), who are new to the world of social media (me).