Social Networking For Info Taggers

Posts Tagged ‘Business Networking’

The No.1 Guide To Using Twitter – The Web’s Hottest Social & Business Networking Site. Great Sales Page And Great Seller. A Massive 75% Commission Paid To You To Promote!
No.1 Simple Guide To Twitter & Applications.

Social Media Marketing (SMM) involves using online communities like Twitter, Facebook, LinkedIn, Delicious, Digg, blogs etc for marketing & promoting your services. SMM includes set of activities for generating publicity through Social Media websites.

Social Media websites provide tools & platforms to share opinions, experiences & perspectives with each another. It can take many forms including text, images, audios, videos etc.

Benefits of Social Media Marketing:

Provides you large number of new & repeat visitors Helps you to get links Helps in syndicating your content Makes your website more visible in social media searches Helps in creating awareness

Social Media Marketing is recommended for all website owners however you need to make sure:

You should have regular updated content available on your website in the form of blogs, Articles, Newsletters etc. Static websites which do not get updated regularly are unlikely to be optimized on Social Media.
You need to make certain changes on your website for making its tagging and bookmarking easier E.g. you can add quick buttons like share on Facebook or add to digg / delicious on your website which makes the tagging easier.
Share information. Be like a resource area for your industry audience, so users will start sharing your content across Social Media Channels

Social Media Marketing Tools – There are many Social Media Marketing tools available. Some of the famous one’s are:

Facebook – In past few years, Facebook has transformed from a photo sharing website to a business networking & advertising platform. Facebook provides businesses many ways in which they can market themselves. Following options are available:
Pages – A company can create a page to promote its business. Facebook page has its own tabs for Wall, Info, Boxes, Notes, photos etc. You can add applications to customize your page and you can change the landing page on which the visitors will land when they come from outside the Facebook. You can share news, offers, article topics, product updates etc with your fans on Facebook. Other Facebook users can also become you page fans and they will start receiving your updates. Discussions – You can join other groups or create your own group and participate in discussion with other members of Facebook.
LinkedIn – Linkedin is another medium through which businesses can market services to other Linkedin members. Linkedin has its own profile page which is publicly available and you can control what you want to show on that page. You can also participate in groups and market your services. Participate in Q & A i.e. Questions and Answers which helps in branding your profile. Your answers if selected will also be displayed on your profile.
Digg – Digg is a user-driven content site. Digg has a system where members can vote, bury and comment on stories submitted by other members. More votes will make a story popular and will get you onto Digg’s front page which often results in large number of visitors visiting your website.

We at The Web Strategy Company by AfterTheNet keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which more often than not, they are deprived of, in absence of a trustworthy resource.

BusinessSpace is an enterprise collaboration software designed to stand up to and keep in pace with today’s ever-evolving, rapidly-growing world of online business and entrepreneurship. Enterprise community software has been taken up to another lever by the developers of BusinessSpace separating itself from regular social networking software and community software. BusinessSpace is not just a social network CMS, not just a LinkedIn clone: it’s more than that. BusinessSpace was developed by business people, just like you. This means that this business networking software is laced with the features that a businessman, employer, employee or entrepreneur needs. No fancy community software applications, no fancy profiles: it’s simply strictly business. Because that’s what BusinessSpace enterprise social networking software is all about – business.

Let’s have a look at a quick overview of BusinessSpace employee social networking software:

* Informative Profiles – let your business enterprise software members and users provide all the necessary information, making way for information exchange in a business environment.

* Various Alerts and Real-time Notification Tools – business is all about appointments, meetings, dates, times, etc. BusinessSpace PHP social networking script includes an advanced system of community-wide and local announcements, calendars, tasks and much more. BusinessSpace intranet software is all about organizing, time-management and business networking.

* Dynamic Groups – allow the collaboration script powered website create site in site networks (groups) based on business relationships, interests and even whole companies. The dynamic grouping features of BusinessSpace business networking software is all about business collaboration that counts.

* Contact Importers – allow business community software website members import their Gmail, Yahoo, MSN, MySpace, and Facebook contacts directly. This means that keeping in touch and doing business has never been easier. Once a member’s contacts are added the enterprise community software engine makes it possible to send e-mail notifications directly from the web community software driven website.

* Job Listings, Bulletins, Classifieds – professional social networking script members can let the world know that they mean business instantly and easily. BusinessSpace collaboration software has the right tools for effective feedback and communication among employee social networking software users.

* Contact Management Tools – let business social software members organize their contacts into groups, adding information, notes, and notifications for each contact. This enterprise collaboration software, thus, allows members to effectively manage their business contacts online.

BusinessSpace social networking software is all about business and keeping in touch. Powerful, yet compact business enterprise software solutions and features make BusinessSpace an open source social networking that’s incredibly needed by businesspeople online.

Social Media and Social Networking is among the most popular words nowadays. You will see that everybody is talking about these latest buzzwords in e-Business promotion and advertising. Nowadays, social media marketing and social network marketing is among the most popular strategies in Internet Marketing. A majority of people often swap these words during discussion. For them both words have same meaning, which is completely wrong. The reason behind this mass confusion is the interrelation between its practical uses. However, both terms have different meaning and application.

Let’s discuss the differences between social media and social networking in details.

Media vs. Networking – The Simplest Way of Clarifying Differences

The easiest way to understand the differences between these two terms is to resolve them individually by removing word social. Now, it’s easy to distinguish between these two words media and networking. Media is responsible for broadcasting an interactive message to the masses, whereas networking involves interaction with people individually.

To understand the differences easily take an example:

LinkedIn is among one of the best and most popular tool for social networking. People use LinkedIn for connection with friends using the group of schools (from where they graduated) or they also use it for business networking by interacting with people of same business/professional interest.

YouTube nowadays is the most popular website for uploading video and sharing it with the whole world. It’s a perfect example of social media, which people/organizations use to broadcast the message meant for masses. Here people can put their knowledge (in any specific domain) in form of a video, companies can promote their products by creating a video describing its benefits, and it can also be used as a medium to guide or instruct about something.

So, the basic differences between social media and social networking must be clear now with example of LinkedIn and YouTube.

However, nowadays there are several other mediums being used by people. Facebook, MySpace, Orkut, and Twitter offer both social media and social networking features. In fact, this is the reason behind the confusion between Social Media and Social Networking. Because people use these tools to serve both purposes and they assume that it’s same.

Facebook, MySpace, and Twitter are being used worldwide for social business networking and social media marketing. Both social media and social networking features are integrated into these websites for maximum benefits.

Networking whether for socializing or for business is what makes the world go around. Not Love. Well love keeps it positive and interesting, but without socializing, love doesn’t have a chance. Don’t think so? Then how do you explain sites like MySpace has literally millions of users and all of the on line dating sites combined have less.

Do you know what the main purpose of a social networking website is? If you are an avid internet user, it’s you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have a blog? In a way, your blog is like having your own personal social networking site. If you have a blog, do you know that you could use your social networking website to promote your blog?

The goal of most business owners is to make a profit. There are of course a few that have business web sites only to support their products or provide information. But for the purposes of this article, I’ll only be talking about sites with the primary purpose of making money. Obviously the hope of the site/business owner is to generate income from the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public and preferably a targeted portion of the public at large (Thier niche), to the availability of their products or services. Customers cannot buy a product or a service if they do not know that it exists. Obviously that’s why, as a business owner, you need to advertise your business.

When it comes to advertising there are many business owners who literally cringe at the thought of putting together an advertising or marketing plan or campaign. Have you planned your campaign and are you working your plan? Is it costing you more than your are making? There is a good chance it is because most traditional advertising methods cost money. Many cost a LOT of money.

As a business owner you want to make a profit and not spend any more than is absolutely necessary to make the profit you want/need to, right? Fortunately, if you believe that all forms of advertising take money, you’ll be glad to know you are mistaken. Although you may have to spend some money to make your business as profitable as you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at all.

Promote your blog through your social networking site and vice versa? Why would you want to do that? Honestly, in this day and age, if your in business and have to ask yourself that question you probably need to look into the upside of owning operating your own blog and reciprocally linking with one or more of your own social networking site pages. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject to boost your credibility in the eyes of your reader as an authority on what you write about. What good will your blog do if no one reads it. Social networking sites are a way to get readers for your blog.

Is your curiosity peaked yet? There is a good chance that it is and rightfully so. One of the ways that you can promote your online business, without having to spend a dime, is by using something that is readily available online. That thing is an online social networking website. A large number of internet users, in fact literally millions of them, belong to at least one social networking website, if not several.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that read/scan the content on your website. That content is then used in part to link your blog website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools.

Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog. There are other ways to promote your blog besides social networking, such as “blog and ping” or “Tag and Ping” but I’ll leave those subjects for another article you can find at my blog.

When it comes to social networking, there are many individuals who think of building new online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for businesses? A lot of businesses? In fact, that was originally how social networking got started.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk with and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

Although social networking websites are traditionally focused on those that would like to make online friends or develop online relationships, there are networking sites that are designed primarily for business owners. Ryze.com is a good example. These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner, a new friend or a business prospect.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page on your social networking site. This will allow other community members to checkout your blog, only if they wish to do so.

The other way is to inform your online friends of your blog through Private Messages (Or PM’s). Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page. As well, a PM is more personal. Naturally, you will want to offer the link to your blog in a kind of “Oh, by the way”, fashion or maybe asking their opinion of one of your recent or past blog posts. The last thing you want to do is make it appear you are soliciting your new friend.

As previously mentioned, social networking websites with a focus on businesses, are a great way to promote your business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships. Although you may not learn any valuable business tips by joining “Yahoo! 360″ or “MySpace”, if you are subtle in your approach, you may be able to end up with new customers and new customers is exactly what your business needs.

As you will see, there are like minded people that will join an online community to make friends and or to learn more about what they are interested in from the people they meet in a social networking community regardless whether it is business related or not. There are a number of different ways that you will to go about promoting your own profile or profile page so as to not appear as though you are actually advertising. If you are planning on joining a traditional online social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online Social Networking webpage or profile. One thing that internet users hate is being solicited for business using the guise of wanting to make friends.

This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it. Instead of creating a “MySpace” page or a “Yahoo! 360″ page for your business, you are advised to make one for and about yourself, but, of course, you will want to include information on your business as part of your ‘interests’. You never know, but, in addition to promoting your blog, you may also make new friends along the way as well by linking to your social networking profile page from your blog.

By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. If your social networking friends are interested in the same things as you, and your blog and is compelling enough to drive your social networking friends to your business site, that interest generated traffic could turn into sales; thus making your social networking experience more than worth your time and effort.

After all, it’s FREE, it’s easy, there is the potential of making additional profits doing it, and it can be a lot of FUN! There is nothing quite like making more money and having fun doing it.

• ISBN13: 9780137154357
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through
social networks–and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama’s successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narrativ… More >>

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

The value of your social networks is largely based on the quality, and to some extent quantity, of people in them.

While nearly all social networks have a “Terms of Service” (TOS), the rules for participation (don’t post obscenities or copyrighted material, for example), the etiquette for adding people to each network is defined by the mores of those on the network. It’s also highly subject to change when early adopters (who tend to be purists) become outnumbered by “newcomers.”

When developing your strategy for adding people, you’ll want to consider who you are and why you’re on the network. For this column I am assuming predominantly professional use. Although I’m focusing on LinkedIn, Facebook and Twitter for this article, the same concepts apply to many other networks.

Some choose to connect with very few people, often confining their social networking to people they already know through other means. My strategy is what some people refer to as “promiscuous.” I will accept an invitation from nearly anyone, to connect on any network, because I am a social media professional interested in the efficiency and velocity of new media tools, and I want to be completely open minded about who I connect with in order to be open to new learning experiences and diverse viewpoints. You’ll need to figure out what’s comfortable for you.

General Advice

Connect with people with like experience and interests, the same schools and employers, or those who are potential mentors.

Know and follow the rules (aka TOS) of the network you are on.

Obvious attempts to curry favor with potential employers are just that.

Male users should be particularly careful to avoid the appearance of flirtation and inappropriate comments and messages. Sure, it happens in the other direction, but not much. Use the same rules as you would in the workplace.

Don’t send blatantly commercial messages. Business networking is OK. Shameless promotion and cold calling is not.

If the network allows, give the person you are inviting some context for the invitation.

Err on the side of conservatism. If in doubt about the appropriateness of connecting with someone, hold off.

Be willing to give and get. Think beyond what is “in it for you.”

Don’t add connections simply to display an impressive number. Quality trumps quantity. As my friend Ophelia says, “Connect, don’t collect.”

Don’t worry about having only a few connections if you’re new. Your network will grow as the value you offer others becomes apparent.

Be modest about the number of connections you have.

Do not take it badly if someone declines or ignores your invitation to connect. That’s their option.

Many people will decline all unexpected invites. In some cases, you can inform them ahead of time you want to invite them, increasing your odds of acceptance.

Each network has slightly different protocol for adding connections. Here are my experiences and thoughts on each.

LinkedIn

LinkedIn is the oldest, most established and most traditional of these three networks. LinkedIn also has the most controls over who can connect with who, and the severest penalties for failing to follow these rules. LinkedIn is generally a network for career and business development, and is structured to ensure that members create trusted networks of connections with like interests who already know each other in some way.

LinkedIn validates each request you make for an introduction by requiring you to document how you know the person you are connecting with, and actively recommends you do not connect with people you don’t know. If the person is not in your immediate circle, you may have to go through one or more intermediaries for an introduction.

Recently, a number of people have found a “workaround” in LinkedIn that lets you add almost anyone by creating a new “Group” or “Association” with nearly any name, like “Blog” or “Twitter” or “Blogosphere.”

LinkedIn has also spawned a number of “communities,” like LinkedIn LIONS and MyLink500.com, dedicated to helping people add large volumes of connections.

When extending a LinkedIn invitation, you should add to the standard message that LinkedIn sends by adding a personal message explaining to the recipient why you are contacting them.

LinkedIn also maintains a strict policy on “I Don’t Knows,” popularly known as IDKs. If you send an invite to a user who does not know you, and they reply “I Do Not Know this person,” that is a point against you, and if you get five IDKs, you can be booted from the network.

Facebook

Facebook has a fairly advanced search tool for finding new connections (and like most networks, tools for adding people from other networks, or using your email address book to find people). You can use Facebook’s networks or browse friends of friends to see former co-workers and classmates you can connect with. It’s also easy to find people in your industry.

When you send an invite to someone to connect on Facebook, you can “add a personal message” to your invite. If you are not previously acquainted but feel this person is appropriate to connect with, this is a good place to type something like “I really enjoy your blog” or “Would love to connect to talk about (insert subject here).” This will greatly increase the odds for acceptance.

When you invite someone on Facebook, they will be able so see your profile, so if your information is up to date, they will be able to make a decision based on your experience, age, gender, etc.

I find the etiquette on Facebook in general to be a little overwhelming and confusing, possibly due to the network’s early roots among students. For example, the “poke” was originally a suggestive gesture meant to indicate that you were interested in hooking up with the person you poked. Some people now use a poke simply to say “hey!” Women in particular HATE getting a Facebook poke from anyone but a boyfriend or spouse, so be very careful.

Twitter

Adding connections on Twitter is expressed in terms of “Following” and “Followers.” You can see the updates (posts) of the people you follow and the people following you can see your updates. Twitter is very transparent in showing how many of each you have. Opinion varies widely on this point, but I think a balanced number is good. It’s not perfectly valid as a statistical indicator, but at least suggests that you are interested in the conversational aspect of the network. I think having too many followers vs. following is indicative of an inflated sense of self and a touch of narcissism.

Women on Twitter are very wary of male users who are only following 600 female users in their teens and 20s. This kind of profile makes a guy look like a stalker, and then again, if this is your profile, you are one. There are currently grassroots efforts to indentify and ban these people, which I think is a bit much, but this kind of behavior is not appropriate on any general purpose social network.

Finding and adding is simple. Search for new connections using the “Find Folks” box on the right sidebar. Twitter’s search tool is very unsophisticated. I use the following terms for finding people in my profession: media, social, PR, public relations, communications. You can follow anyone by clicking on their “handle” (Twitter name) to follow them. They may or may not follow you back.

On Twitter, I will follow back anyone who follows me unless they are:

A bot that is designed to send me marketing messages

Someone who sends obscene, racist or otherwise inappropriate material (you can check this by looking at their previous updates)

Someone with no profile whatsoever

Some people “protect” their updates, which means you can request to follow them through the process outlined above, but they must approve your request. Personally, I do not protect my updates, but I guess people have reasons for doing so. Conversely, you can block specific users whom you do not want seeing your updates.

General Courtesy

I always thank people both for inviting me, and for accepting my invitations, on Twitter and sometimes on Facebook and LinkedIn. (Twitter is more suited to such informal communication.)

Of course, as I mentioned, etiquette is ever changing and also very personal. This is my take on these three popular networks. Your results may vary. Etiquette is also wrapped up in the functionality of each network, so you have to know the interface and how to connect before you can do it without offending.

This piece is quite a bit longer than I generally write, but I’ve barely covered the subject. Please comment below or email me with your reactions and experiences, And add me to Facebook, Twitter and LinkedIn if you’d like!

Social networking is a big part of Web 2.0, and it has now become a big part of growing online businesses as well. When a business owner is looking for ways to make his or her business well known online, particularly to those who will be interested in buying product, social networking sites should be an integral part of that business.

Using Facebook in Marketing

Facebook is a site that has enormous potential for marketing. While Facebook is a great social networking tool to keep in touch with friends and far-flung family members, the same networking ability that makes the site a great tool for bringing friends together also makes it a great site for bringing customers to a business.

Most companies are now setting up Facebook pages to get their name out there. For larger companies, their pages are a way of generating customer loyalty. Companies offer a range of incentives to people who add the company’s page to their friend list. Adding a company as a friend may also have even bigger implications for customers and businesses.

Business Communication and Social Networking

The sites MySpace and Facebook both have the power to give customers a direct line to communicate with a business. Even if the business is very large, customers can feel as if they have a voice with that company. They can leave messages if they are displeased or they can leave compliments behind if they wish.

Having a direct line of communication with a company can give customers confidence in that company. It can prompt them to keep doing business with that company because they feel a closer connection with it. They may also have the confidence to buy from the business because they can talk with someone if anything should go wrong.

Marketing Messages Through Social Networking

One of the most useful aspects of using social networking sites is that marketing messages can be sent en masse at any time. Posting a message on a site like Facebook means that those who are interested in business will see it.

Posting a message through Twitter means that all of the people who get the message will get it immediately. Some businesses have hundreds of thousands of followers. With this type of audience, it is easy to notify members of a store sale or to tell them about an up-coming event.

With Twitter, followers may also resend the messages, called retweeting, to other people. So, it isn’t just the business’ followers that will get the message. The number of people who can receive it is completely unlimited. Getting a marketing message to this many people is rarely this easy, and the fact that it’s all free makes it perfect to help grow a small business.

Social networking is a big buzz in today’s world of Internet marketers. Social networking can be said to be virtually started (introduced) by My Space and facebook. Today, these two giant social networking websites are the ones most visited by people. Many of the Internet marketers have found charming opportunities to market their products through these social networking websites. Though all the members of these social networking websites are not targeted, many of the Internet marketers consider this as an effective means to get more free exposure to their business.

There are many social networking websites that are emerging each and every month. TalkMoola.com, Zenzuu, Friendswin, Yuwie, and Wowzza are some of them launched recently. With all these social networking websites, Internet marketers have a wide source to promote their business. However, many of the Internet marketers complain that social networking is a complete waste of time and they didn’t find gain out of it. It is because not all network marketers have caught on to the power of social networking yet or how to properly use social networking to explode their businesses. But the ability to further expose themselves and their business to other like-minded people is extremely valuable and profitable for most.

The most important fact about social networking websites is that all social networks that are created are not equal. Social networks differ in many ways. It is up to you to choose the best social network that suits your business promotional needs.

Look for Social networks with similar interests

Before signing up with any social networking website for business promotion, you should make sure that the network has people who would be interested in what you have to offer, or are like-minded to you. For example, if you are trying to promote your business of electronic goods online, then you should look for social networking websites with related communities and forums. If you try to promote your electronic product in a social network that includes members looking for a date or love, it would be a complete waste of time. 

Active involvement is essential

Maximum exposure to your business through social networks can be achieved only by increasing the contacts. This can be achieved by accepting all the friend invitations within the social network and searching for like-minded people in the community and adding them as friends. The larger your list of friends the more active you will appear to be and  more people will take heart to what you have to say. Active involvement in social networks is essential for effective business promotion. Regular forum participations, blog postings and messaging to friends are some kinda active involvement. While promoting a business in a social network, bulk messaging is a facility to look for.  Some social networks limit the amount of people you are able to send a message to at once. On the other hand, some social networks will let you add unlimited friends and you can send them a bulletin or message to all your friends at once anytime with ease. This is what you should be looking for.

Create your own social networking website

It’s always good to create your own social networking website for promoting your business. Creating your own social networking website will be beneficial than promoting your business in other social networks.  This will help you to strengthen the customer-supplier relationship and also helps you to identify your customer needs. Designing a social networking website is just a breeze today. Professional social network web designers can help you design unique social networking websites to grab more audience.

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