David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Six Basic Applications for Digital Signage. This paper focuses on applications for the hospitality industry, which are applicable to every industry. And while you are browsing our web site, sign up and take advantage of our free weekly Webinars that give you hands-on experience with our digital signage software.
Posts Tagged ‘Data’
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AirNav RadarBox: cool gadget, high price: wanna spy on the ADS-B data stream and have access to all sorts of info on commercial flights? Now you can have … An article from: The Aviation Consumer
Product Description
This digital document is an article from The Aviation Consumer, published by Belvoir Media Group, LLC on July 1, 2009. The length of the article is 442 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: AirNav RadarBox: cool gadget, high price: wanna spy on the ADS-B data stream and have access to all sorts of info on commercial flights? Now you can have a display better than many controllers.(TOOLS FOR A AIRCRAFT GEEKS)(Product/service evaluation)
Author: Jeff Van West
Pu… More >>
Recover-lost-files.net – Data Recovery Software–Deleted Or Lost Files.
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GPS Receiver + Location Finder + Data Logger + Photo Tagger
- Location Finder
- Data Logger
- Photo Tagger
- GPS Receiver
Product Description
Product Description
At a Glance…
Model CVHN-G50 GPS Receiver + Location Finder + Data Logger + Photo Tagger
Ultra portable 4 in 1 GPS USB dongle for laptops and notebooks
Location Finder guides you to your saved positions
Data Logger records GPS coordinates, speed, and altitude as you travel
Photo Tagger lets you share your geo-tagged photos with family and friends on Flickr
GPS Receiver lets you turn your laptop, notebook, or netbook into a GPS system
View your paths on Google Maps or Google Earth
GPS Receiver + Location Finder + Data Logger + Photo Tagger gives you four powerful GPS functions in one small device!
If you have ever had trouble finding your car after a big football game, you will love this… More >>
Wildlife Radio Tagging: Equipment, Field Techniques and Data Analysis
Product Description
This book is a general guide to radio tracking and activity monitoring with pulsed-signal radio tags. The most elementary tags are used to find the animal so that it can be watched, captured or monitored in other ways. Tags can also have their pulses modulated by a variety of simple sensor sub-circuits to telemeter temperature, posture, movement, compass orientation and other aspects of animal activity. The text follows a sequence designed to guide the novice user through all aspects of radio tagging from the planning of a project and the choice of equipment, through field techniques to data analysis. There are details on tag construction and mounting both externally and by implantation.
This book will be … More >>
Wildlife Radio Tagging: Equipment, Field Techniques and Data Analysis
2006 Avian Flu, Wild Birds, and Domestic Poultry: Agriculture and Veterinary Information on Bird Flu and the H5N1 Threat, USDA and USGS Documents and Data, Biosecurity for the Birds
Product Description
This up-to-date electronic book on CD-ROM provides the best collection available anywhere of official Federal government information and documents on the subject of bird (avian) influenza, domestic poultry, wild birds, and killer influenza pandemics. It includes the latest information on the H5N1 virus which could produce a devastating pandemic similar to the 1918 Spanish Flu which killed tens of millions around the globe. This CD-ROM uses next-generation search technology that allows complete indexing and makes all files on the disc fully searchable. This thoroughly researched collection presents vital information from the U.S. Department of Agriculture (USDA), the U.S. Geological Survey (USGS), and other a… More >>
2009 Swine Flu Pandemic Guide – Crucial Survival and Medical Data about H1N1 Influenza A, Drugs, Federal Pandemic Flu Plan – Essential Information for You and Your Family
Product Description
This up-to-date and comprehensive electronic book on CD-ROM provides the best collection available anywhere of official Federal government documents on the vital subject of the new strain of influenza virus discovered in April 2009, the swine flu or H1N1 Influenza A (called Swine-Origin Influenza Virus, S-OIV). In response to an intensifying outbreak in the United States and internationally caused by a new influenza virus of swine origin, the World Health Organization raised the worldwide pandemic alert level to Phase 5 on April 29, 2009. This thoroughly researched collection presents vital information from many authoritative sources: Food and Drug Administration (FDA), Centers for Disease Control (CDC), Nation… More >>
Digital Signage: RFID Data Can Open New Horizons for Retailers
A new report from research organization Datamonitor suggests brick-and-mortar retailers can make up some ground on their Internet rivals through the smart use of technologies like digital signage.
The report, “Shop X: where’s the store heading?,” notes digital signage systems have the ability to identify the presence of viewers, thereby turning up or down the volume control automatically; detect when a shopper points at an item, thus triggering relevant ads on nearby displays; and even figure out what sex and size a nearby shopper happens to be.
Sex and size? At first glance, that seems like a lot of fluff and hype, but it isn’t. As retailers begin using RFID tags in their merchandise and start designing their digital signage systems with RFID sensors, making an educated guess about the sex and size of shoppers becomes possible.
If you aren’t familiar with RFID, here are the basics: RFID (or radio frequency identification) devices use radio waves to transmit digital information, such as the information that’s currently encoded in barcodes, to a special receiver. Like a TV or radio station, RFID tags can transmit at different power levels, which affects how far the tag can be separated from the receiver. Unlike a radio or TV station, these things are tiny –so small that they can be inserted under the skin of animals and people to serve as personal electronic IDs or embedded directly into merchandise.
(While I’m not going to use this space to discuss the privacy concerns raised by these devices nor reports last month of lab findings showing they possibly cause tumors in lab animals, I must acknowledge the existence of these serious issues.)
For retailers, RFID tags have been seen as a Holy Grail of sorts in the drive to reduce waste and improve margin. For instance, its backers see RFID technology as a way retailers can improve inventory control, track products from a manufacturer till they leave a store and enhance in-store security efforts. Working with a digital signage system, they can even assist in-store marketing efforts.
For instance, imagine it’s the holiday season and a shopper enters a women’s clothier after buying merchandise with an RFID tag embedded at the store next door –perhaps a pair of Manolo Blahnik high heels (for all of you Carrie Bradshaw fans out there.) If that retailer had an RFID reader, some interesting information could be derived from those RFID-tagged, trendy shoes, including size and model. With those two pieces of information alone –and a reasonable guess that the shopper is a woman- a database of commercials can be scoured to retrieve just the right one to playback for the designer shoe buyers– perhaps the right fragrance or designer dress.
If you let your imagination roam, you can begin to see why Datamonitor has identified technology as a way for brick-and-mortar retailers to begin competing more effectively with their online rivals. It’s just possible that what cookies are to Web sites and marketers, RFID tags and digital signage systems could be to real-world retailers, namely a way to gather information about shoppers and market to them on a personal level, based on knowing something about who they are.
Whether it’s RFID technology, proximity detectors, temperature gauges, motion sensors or any of a number of other input technologies and data sources, the bottom line is digital signage systems don’t have to blindly prattle on with messages that are out of context. They can be enabled to gather information from their environment and display the appropriate content to better serve the shopper and the retailer.


