Social Networking For Info Taggers

Virto Ajax Calendar surpasses the existing SharePoint calendar view’s functionality by allowing users to specify the list or view, color code the displayed items by category of events such as internal or external, view day, week, month, year, and Gantt view.

The main added-value of the Virto Ajax Calendar is the opportunity to have all the events from different data sources displayed in a single calendar view. Similar to the majority of the existing calendar web parts for SharePoint, Virto Calendar allows for different data sources of the calendar events including both SharePoint lists and SQL tables. In contrast to them, Virto Calendar displays all the events from all the data sources in a single calendar view, sparing the necessity to switch between plenty of views, while all other calendars can display in one view only events from one data source. To distinguish events from different sources in Virto Calendar one can use multi-level color coding.

Virto Calendar provides extremely user friendly and simple interface that allows creating new calendar events with a single click and using drug & drop mode to change event timeframe. Virto Calendar is built on Ajax technology and is designed for Windows SharePoint Services 3.0 and Microsoft .NET Framework 3.5. Installation is simple and only requires a small amount of time. Currently, Virto supports English, German, Spanish,  French, Russian and Chinese Simplified languages.

The new release of Virto Ajax Calendar for SharePoint is enhanced with advanced filtering system. Previous versions include the ability to filter items based only on SharePoint List View Settings. Now Virto Ajax Calendar is capable of creating custom terms and conditions for filtering. Filtering options allow users to display only items which satisfy the filter, and  filter can be applied to every data source.  This makes it possible to display only tasks created yesterday, or only tasks assigned to a specific user and etc.

How to try Virto Web Part Calendar 2.0

Get more product information at http://www.virtosoftware.com/SharePoint-web-part-calendar-ajax.aspx

Download and Install new Trial at http://www.virtosoftware.com/media/p/58.aspx

Try Public Demo at  http://democalendar.virtosoftware.com

Twitter Tools Part 4
-by Al Ferretti and Skeeter Hansen

Twitter Tools (part 4 of 6): “Photo and Video Sharing”

TwitPic allows you to share pictures on Twitter

Photo and Video sharing on Twitter has become more and more popular. While many of you have taken advantage of Twitpic for photo sharing. Here’s some additional places you may want to consider next time you would like to share a picture and/or a video.

PHOTO SHARING:

Pikchur Use your computer, cell phone, or any other mobile device to post your pics, and Pikchur takes care of distributing them all over the social web for you! An upgrade package is available to track stats too.

TweetPhoto offers a lot of the advanced options you might enjoy for free: Stats, geo-tagging, retweeting, favorites, and more.

Twitgoo is probably the most Twitter-like one of the bunch. You can tweet right within (after signing in) and include an image from the section where you post your Tweet.

yfrog
Upload an image or video from your desktop or from an URL, enter your message, enter your credentials to Twitter, and click post it. a simple interface.

VIDEO SHARING:
12seconds Create short video clips that you record with your webcam, mobile phone, or upload. Show people where you are and what’s going on.

TwitC Use Twitc to organize, search, view, comment, share, embed, batch download, collect, favorite, rate uploads, view timelines and profiles, post links to or embed files, and send updates to your profile on Twitter, MySpace, Facebook and 35 other sites.

Twiddeo
Twiddeo Upload from the web, your cameraphone and record from your webcam.

TwitLENS
TwinLens- Simply login with your Twitter credentials and you are ready to start sharing media on Twitter.

Have you tried these photo and video sharing sites?
Which ones do you like or dislike?
Do you know of any other photo and video locations that integrate with Twitter?
We love your comments, please post them…

This last article in our series is going to briefly touch on a subject that makes most Internet Marketers quake in their boots. Either that, or they just don’t give a hoot. Me? I was one of the latter. I didn’t really think SEO (search engine optimization) mattered, but over the past several months, we’ve been working it and let me tell you… it matters. If you want significant targeted web site traffic, then you need to understand these three basic principles, which we’ll talk about today.

Once you have these things down, you’ll probably see that SEO isn’t really that hard. Of course, the SEO masters study this stuff rigorously because things just keep changing. Plus, what they advise us to do is pure guesswork. Only the search engines know exactly what their algorithms are. We just know that their goal is to provide relevant, unique results for every term searched.

So, we do some of the work before the search engine spiders show up. We organize our squeeze page properly and make it easy for spiders to see. We use appropriate keywords, and we never, ever spam. What’s that mean? Well, some people put too many keywords into their copy or others may use invisible text that only the spiders can see, but there are many ways to spam and none of the search engines like it. It could get your pages banned from Google, and you definitely don’t want that!

We need to discuss the right way to do things.

Your title tag is the most important tag on your page. Nothing else is quite as important, so study it wisely. It’s not serving you at all if it reads “Home” or “Index.” Go to http://inventory.overture.com/ and do some research on the words you should use.

If you have a store that sells action figures, you might think that “toys” is a good keyword, but when you go to and plug in the word “toys,” you find that 69,662 people searched for the word in March 2007. That’s a lot of toys! The term is just too competitive. Look for lesser-searched words. “Star War Action Figure” was searched by 1,305 people, while “Wrestling Action Figure” was searched for 2,064 times. Those terms aren’t as competitive, but they still get searches. Those are the terms you should use. Right?

Your title tag would look like this: Wrestling Action Figures, Star War Action Figure, The 300 Action Figures The term with the highest number of searches should be first.

The page description is another very important factor when considering SEO. It should use the keywords, just as your title did, but keep your words in title case (only important words are capitalized), like this: “Wresting, Star Wars, and The 300 action figures special report,” or whatever you’re doing on your list building page. Get your keywords into the description early. The greater their prominence the more weight search engines will give them. Don’t go overboard, just give a short descriptive title. Search engine spiders are the only ones who will see it, anyway.

Finally, be aware of your keyword density on the squeeze page. It used to be that a high density of 3% to 7% was what search engines were looking for. So, people went about stuffing their pages with keywords to the puzzlement of their readers. Google figured that out. Now, if you have a density of more than 2%, it won’t help you. That’s about all you can get into a page without making it hard to read. And it’s best to optimize for Google. Then, the other search engines will follow.

You want to get into the first 30 results that comes up for any of your chosen keywords. That’s considered to be acceptable. However, the first page is always better, with the top spot on that page being the best! Try changing your pages in these three areas and see if you don’t find a difference in your Alexa ranking and your page rank with Google. Then, watch your traffic grow and build over time. Otherwise, you’re really missing out on targeted web site traffic for your list building page, opt-ins, and sales! Who wants that?

Virtosoftware has released a new Microsoft SharePoint web part for effective tag management â?? Virto Tag Cloud.

Virtosoftware expands its SharePoint web-parts line by offering a new web part for managing tags. Virto Tag Cloud is a simple and useful tool for effective structuring your data stored in SharePoint lists, and providing easy navigation.

Tag cloud is an intuitive, simple and, thus, extremely popular way to structure information. Tag cloud has two main functions: navigation and popularity ranking. In fact, a tag is keyword assigned to a piece of information. It helps describe an item and allows it to be found again by browsing or searching. Using Virto Tag Cloud you can enjoy all the benefits of such data structuring when working with your SharePoint sites.

Virto Tag Cloud web part is essentially a combination of two different but integrated web parts. The first one allows for extending list field sets with additional â??tagâ? field. The second web part is designed for adding a tag cloud to a SharePoint site pages. Being combined in a single solution, these two web-parts provide users with powerful tools for structuring and effective usage of information based on the tag cloud principles. With Virto Tag Cloud you can quickly structure your SharePoint data and provide easy navigation according to any classification you define.

9 advantages of Virto Tag Cloud Web Part

1) simple navigation within the SharePoint  site

2) navigation to required lists by one mouse click

3) clear scheme of installation and adjustment

4) creating your own databases for tags

5) ability to define any available data source in the tag cloud

6) tags auto completion

html or Silverlight-interfaces

9) adding tags in any languages

10) applying tags for any list templates including calendar, contacts, tasks, wiki, discussion board, document library, links etc.

The commercial release of Virto Tag Cloud is planned for the following week. Nevertheless, you can already try beta version that is available at http://www.virtosoftware.com/sharepoint-tag-cloud-web-part.aspx. Visit Virtosoftware website for more information about Microsoft SharePoint web parts, trials and documentation.

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too. Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content. Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better. Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging. Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.

Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you. Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available. Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site. Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings. Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Pay Per Click

This is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.

Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war. Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result. Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best. Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating. Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.

Search engine optimisation

Remember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.

Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e www.yourdomain.com. This doesn’t mean anything to a search engine so ideally use www.yourdomain.com/your-key-words, or even better www.your-key-words.com . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though. Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately. Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free. Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for. Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.

Other useful tips

Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should get one of these other wise how will you know your efforts are paying off. If you decide to use a company to undertake your search engine marketing campaign (recommended) make sure you choose your search engine marketing company wisely. Don’t just go on recommendation. It is going to be a long working relationship so the important thing is that you get on with them. Do your own research on the industry. Think twice about search engine marketing firms that say they can guarantee a first page listing in a short time, the methods they use WILL end up in your website being banned. BMW found this out the hard way.

Search engine marketing is not an easy option but when done properly will bring untold rewards.

This is by no means an exhaustive list but it will give people new to the concept a few things to get on with and research. Look out for more articles that will start to break the subjects down into more detail.

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