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March 28, 2010

Social Media Marketing 2

Last month we introduced the idea of social media marketing, this month we’re going to give you some solid pointers about what to do and what not to do.

Do:

Understand social media marketing. Successful social media marketing isn’t about the tools, it’s about the people. So, as we said last month know who you are – it’s like giving them a business card but a profile says so much more and people interact with people who show they are people and not “business bots.” Different sites have different display options ranging from say the complete design option at Ecademy to the ‘straightjacket’ of LinkedIn.

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March 23, 2010

The Buzz on Social Bookmarking

Everyone seems to be talking about social bookmarking nowadays. Just like blogging used to be a hot topic previously around 2004 and 2005. So what exactly is social bookmarking? What makes it so popular? How can we make use of it?

Well, social bookmarking is basically the collective act of bookmarking and also a platform for sharing of internet links and resources such as websites, blogs, articles, videos and many others. Different social bookmarking services currently available on the web allow people to upload, store, bookmark and share various interesting information.

Some of the popular ones include Del.icio.us, Technorati, Flickr, etc.

Basically, social bookmarking involves the use of tags assigned to various Objects.
Most of the time, the object is linked to a unique webpage related to the assigned tag. However, it can also be a file format or any other format.

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