Social Networking For Info Taggers

Submitting your web site to a search engine is an effective way to bring targeted visitors to your web site. However, when it comes to web site submission, there are certain common mistakes that people tend to make repeatedly. By avoiding these mistakes, you can avoid a lot of grief and frustration in the end.

One of the most common mistakes is not checking that your web site is actually search engine friendly before you make your submission. There are many reasons why your website may not rank highly on a search engine, or why it might not even be included at all in the search engine’s database. One thing that will make your site search engine friendly is to make sure that all of your pages have appropriate and descriptive titles. Also, you should have good copy that is written for people and not just for search engines. Another crucial thing is to make sure that the search engine can access all of the pages. For example, do not use Flash or JavaScript as the only way to navigate between the pages of the website.

Another common mistake is not having effective links to your site from other websites before submitting. Search engines make significant use of links between websites to evaluate the quality of the content of the site. A crucial component of any search engine optimization strategy is to obtain a wide range of links from strategically selected websites.

To obtain links from other web sties you should implement a system that would involve the following:

? Locating other relevant web sites and assessing their suitability to obtain links to your site.

? Contacting the owners of those sites and offer to exchange links with them. You should already have added the link to their web site first, and draw their attention to this.

? Follow up with the other sites after a couple of weeks if you have not heard back from the site owner.

? Drop their site from your links page if you do not hear back from them.

You also must make sure to choose the correct keywords to optimize your site with. If you initially choose the wrong keywords, all the time and effort that you spent to get a high search engine ranking will be wasted. Be careful not to choose keywords that no one searches for, or keywords that do not bring in targeted traffic to your site. Only after you have identified the particular keywords that are suitable for optimizing the pages on your site should you then start to fine-tune your web pages to rank highly using those keywords.

Remember no to put too many keywords in the Meta Keywords tag either. There are sites that have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords this way, they will get a high ranking for those keywords. However, that is not the way things work; the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. To get a high ranking for any keywords, you actually need to put them in the body content of your site.

Some people make the mistake of creating pages that only contain graphics. This is a problem because search engines only understand text. They cannot decipher images, so if your site contains lots of graphics but little text, it is unlikely to get a very high ranking in the search engines. For improving your rankings, you need to replace the graphics with keyword rich text for the search engine spiders to determine what your site contains.

And finally, in order to save time, many people will use automatic submission software or services to submit their sites to the major search engines. Submitting your site manually to the search engines can take a lot of time, and automatic submission tools can certainly help you save some of that time. However, most of the search engines do not like automatic submission tools, and they may even ignore some of your pages if you use them. Being listed on the major search engines is just too important for your site to not spend the necessary time submitting it manually.

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I’ve heard the argument that companies are so busy building, maintaining and updating their corporate Web sites they don’t have time to manage a presence on social networks.

That’s kind of like saying you don’t need email because you have a Web site. Or you don’t need a cell phone because you have a blender. Your Web site and your social media profiles serve fundamentally different purposes, here are three key differences:

1. The people you want to reach use social media every day –

Think about a professional relationship you have that is rock solid. Maybe it’s your advertising agency, or your CPA, or your number one supplier of widgets. Now, how often do you visit their marketing Web site.

That’s what I thought.

Most B2B sites, aren’t (to borrow a 1990s phrase) “sticky.” There aren’t compelling reasons to come back.  No matter how much your clients and prospects love you and your brand, they probably don’t frequently return to your Web site.

It’s no different in the retail world. Think of your favorite restaurant, tennis shoe manufacturer or beer. Now how often do you get back to that particular company’s Web site?

Or let’s say you really want to connect with the media. Log in to your Google Analytics and tell me how many page views your press section received last month. Go ahead, I’ll wait.

Now imagine if your market or audience visited your site every day. Imagine if you could connect with your clients frequently while you are developing the new release of your software.  Imagine if you could tell everyone within 15 miles of your retail location about overstocked USB drives you are selling for $10. Imagine if you could directly connect with the editor of the most important trade publication in your niche industry to talk about your break through research.

Your clients, customers and the media simply aren’t going to visit your site every day, but they are logging on to Twitter, Facebook or LinkedIn every day. If you are there, visible, communicating with them you can get your message out.

2. Your Web site is a monologue; social media is a conversation -

I know, I know, you have a “Contact Us” form on your Web site. But for the most part, your site probably talks, rather than listens. The magic of social media is just reverse. Social media is the world’s largest, fastest, least expensive and most accurate focus group.

My own company has worked with dozens of clients to help them use social media. Without exception, the ratio of listening to talking is directly proportional to success of a company’s social media strategy. (That is, those that listen do much better).

Here are some examples:

- Sign up for Tweet Beep and see what consumers, the media, competitors, vendors and employees are saying about your company, and your competitors. You’ll find out who your clients are talking to, how your competitors price and what the media really thinks of your latest product.

- Google Alerts can help monitor posts on blogs and other social networks. Even visiting sites like LinkedIn and Technorati and searching on your name provide great insight. Don’t be surprised if you’re surprised. You may be sure that your customers love you because of your product features, and discover that it’s really your customer service that wins them over.  We marketers can sit at a table and work to define our brand, but nothing is as accurate as real time conversation, from real people.

I haven’t called a customer service phone number since I joined Twitter. Today, if I have a terrible shopping experience, or visit a beautiful airport, I tweet about it. In almost every case the brand finds my tweet and responds to me in less than an hour. If you’re not participating in social media and monitoring the conversation about your company, you’re missing valuable market data.

3. Social media is faster than your Web site -

Okay, go ahead and add some content to your site that is relevant to today’s news. Great, okay, now run it by your brand team… and the legal guys. Now send it over to IT to upload to the CMS. Wait! Your search engine optimization agency needs to write some title tags. Good, okay, now upload. But wait! We need a new spot in the navigation for the content. Contact your Web design agency to change the navigation. Come to think of it, we should probably have the usability folks to do a run through as well.

Okay now it’s finally posted!

And the story is three weeks old and irrelevant. Besides, Google won’t even crawl and index the page for another two weeks.

Now, suppose you need three beta testers today. Or you’re shipping a truckload of building materials to an area devastated by a hurricane. Or your new software is current with the new FDA regulations issued last week. Twitter, Facebook and LinkedIn are instantaneous. Your content immediately reaches your audience and shows up in search engines in hours or even minutes.

Yes, you’re spending a lot of time and energy to maintain your Web site. And I’m not suggesting you stop. But while your Web site today is a great way to present a polished corporate image, social media is about listening and engaging in real conversations, with the right people, right now.