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Posts Tagged ‘Video Marketing’

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Did you know that YouTube is the world’s 2nd largest search engine, which is owned by Google? However, the fact is that video marketing is still in it’s infancy. There are about 20 hours of video uploaded to YouTube every minute so it can be very competitive. However, in order to make your presence and get found and then get shared, which is really the success formula, you need to optimize your videos and involve yourself with the community. By networking with other You tubers and building relationships with them will encourage them to share your video with their networks because of the value that you offered in your video.

Bottom line is, one of the most important trends in search is YouTube. So the importance of social media and marketing with video are critical to your success on the Internet. Home based business owners and Internet marketers alike would be mistaken to ignore the power of YouTube.

Unfortunately, there are many Home-based business owners that do not use it because of lack of knowledge and lack of confidence in front of the camera. I know from experience when I started marketing with video that it’s only natural to be shy and hard to find the right words to convey to your target market.  In this article, I will go over a few techniques that I’ve used to overcome all of the obstacles that may arise.

Now, let’s get into the basics of what it takes to create effective videos, no matter if you are marketing on YouTube, Viddler, Vimeo, Google, or any of the other video sharing websites.

The first thing you will need is a video camera. When choosing the perfect camera, be sure it’s a camera that is small, yet has quality picture and sound. I personally recommend the FLIP video. It’s light weight, very easy to use and uploads to YouTube directly from the camera once plugged into your computer.

When you first begin marketing with video, you should never blatantly promote your product or service. Instead, you should be providing value, information and/or training. When people see you as an expert in a certain area or industry, they tend to value your recommendations and will most likely buy from you when they are ready. Focusing on building trust and relationships is key and an important step you should take when marketing with video.

To get ideas on what to talk about in your video, do a Google search on a particular topic in your industry. For example, let’s say you promote a business opportunity that offers Internet Marketing training. There are several topics in the Internet Marketing industry. So, let’s assume that you wanted to make a video about SEO. You can simply go to Google and do a search on SEO, then read articles that others have posted about this topic and then write down the points that you want to cover in your video. Talk to the camera as if you were talking to a friend. Remember, people are attracted to REAL people. So, try to be as natural as possible.

Once you have completed your video, you may want to run it through a video editor such as Camstudio (which costs about $300 bucks) or you can use One True Media which is FREE to join but also has a premium membership which offers more options at a low costs of $3.99 a month. The reason why you want to edit your video and not just upload directly to the video sharing websites is because you want to make sure that your website URL and contact information is displayed on your video. In addition, always be sure to give a call to action by asking your viewers to subscribe to your channel and to rate and comment as well. When saving your video, be sure to give it the same name as your title, which should include your keyword or keyword phrase. This will give you great ranking. (We will talk more about this in just a few moments…keep reading).

Once you’ve finished editing your video, it’s now time to upload it. I would highly recommend using either Traffic Geyser ($99/month) or Tubemogul (Free) – (Note: the results that you get from using Traffic Geyser is worth the expense). Doing so will allow you to instantly upload your videos to the video sharing websites all at one time along with many other perks that they have. However, you will have to go to the video sharing websites to create an account first. This may be time consuming, but once that tedious part is done, you never have to worry about it again.

While your video is uploading, you will have to fill in your title, description and tags. This is the most important part because this is where you are going to optimize your video. But, first it is a must that you do keyword research. You can use Wordtracker Keyword Tool which is free to use. Or you can use Microniche Finder, which is the tool that I use and it is very good.

If you are going to use the free Wordtracker Keyword Tool, simply enter a word and hit the search button. The number to the left of the word indicates the amount of searches made on that particular keyword on a daily basis. You want to make sure that it’s no lower than 40. Then you want to copy and paste that keyword or keyword phrase into Google to see the results. When doing so, be sure to put the keyword or keyword phrase inside quotation marks. By doing so, you are telling Google to look for other websites that have been optimized for that particular keyword or keyword phrase. Be sure that the Google results are under 50,000. Anything over that will be very competitive and will take longer for you to appear on the the first or second page of the organic side (left side) of Google. Again, I would highly recommend that you invest $77 (one time) for the Micronich Finder.

Now that you have the keyword that you are going to use for your video, make a title for the video with the keywords in it. For example, the title of this article and the title of the video that I created to promote this article is “How to Generate Leads By Marketing with Video“. My keyword is “marketing with video“. Using titles that start with “How To” or “Tips” is a great way to catch attention because people want to learn “how to” do certain things. Think about it….isn’t that what attracted you to read this article? (smile).

You also want to add the keyword in the description and in the tags. Whatever your video is about, make sure you give as much detail and use the keyword in the description a few times as well. Also, be sure to include your website link (including http://) at the top in the description so that you can drive traffic back to your website. Doing so will potentially get you some targeted leads. Google has a way of reading tags and keywords, so be sure to include your keyword using these variations: (in this example, I will use the word “keyword” as my keyword)…

{Keyword}  [Keyword]  (Keyword)  “Keyword”

Using these simple techniques will rank your video very well in the search engines for the keyword that you optimized the video for.

Now that you have your video on various video sharing websites, you can now take the link to the YouTube video and start driving traffic to it by posting it on Twitter, Facebook, Myspace, Social Bookmarking sites, etc. Post it anywhere and everywhere that you can possibly think of which will result in lots of views, comments and ratings as well as targeted qualified leads to your website.

If you would like to learn more about other marketing strategies you can visit www.InnovativeMarketingTraining.info

Video marketing has been gaining popularity as a tool in effectively increasing traffic to a website.  Promoting a local business or a blog site through the use of a video has steadily gained weight in terms of traffic generation.   People have found so many ways how to enhance the incoming traffic that will lead to a better business hence improve profitability.

As one may notice, Google and Yahoo’s search sites display not only images, articles, web content but also video content.  Optimizing all the tools that can be used is a great way for you to clog traffic in your site.

Why Video Marketing?

Online videos have been some marketer’s preferred method to deliver their message across every prospective buyers or clients.  Over the last few years, the emergence of videos as a marketing tool has proven its presence and effectiveness in driving visitors to a site.  Here are the reasons why:

1. Larger Audience

People usually like to watch more than read.  Most of us are visual learners by nature.  In this argument, it can be concluded that you will likely to get more people to view your video content rather than read your article unless you have a very interesting and catchy blog or business write-up.

2. You Stimulate the Senses

Have you ever heard the song that says “If a picture paints a thousand words..”?  How much more with a video?  If still images can capture and bring out a thousand words then naturally videos can do more because you engage other senses and you can create live images.

3. Accessibility

Videos are now seen through different kind of devices such as iPod, laptop, cell phones, desktop.  You can access it in your home, while on mobile, in the office or anywhere you are at any time you want it.

The amount of traffic that online videos can drive to your site is too significant to ignore.   Yes, it is not a replacement to all the strategies or techniques you have been using but it is definitely worth adding it to your list.  The next question you may have is how?  Do you just create a video and upload it in YouTube?  It may be that easy but to create a more meaningful, sensible and attractive video, follow these guides:

Guide number 1 When you create a video, start it right the first time.  How?  Use keywords in your title that will help viewers find your video posts.   Just keep in mind how you would do it in your article or blog content only this time you are submitting a video content.

Popular online video directories would include YouTube, Blim.tv, Howcast, Photobucket, Myspace, Metacafe, Yahoo Video, and Facebook to name some.

Guide number 2 Enhance your video post through the use of rich keywords content in its article description.  Make sure that you use those keywords in your actual video. 

Guide number 3 Do not forget to tag your video posts.  In as much as using keywords in your title and description, it is also equally important to use tags that relate to your video.  As much as possible, use at least 5-7 tags that you have used in your title and description.

It may be quite repetitive but it sure does get a result.  With the basic information, tips and guides mentioned in this article, you can start creating and uploading your own videos.  Online videos will definitely help you ease the burden of increasing visitors to your site.

Over the past few years there has been a huge growth in social networking sites, such as Facebook, and this has opened the door to a whole new level of marketing possibilities. Marketers are realizing that social networking sites are literally like gold mines just waiting to be exploited, however I know that many marketers aren’t sure how to make the most of this opportunity, so in this article I’d like to show you how to make money with video marketing on Facebook.

In fact Facebook is one of the largest sites around right now and gets hundreds of thousands of visitors each and every day from all over the world. By carefully planning out your video marketing activities it is possible to exploit this large volume or traffic and get maximum exposure for your website, product or service!

However, making real money from Facebook is not as simple as uploading a video and then waiting for the profit to roll in! You must realize that there are certain things you need to bear in mind when creating your video marketing strategy for Facebook.

I find that one of the biggest problems is that marketers are creating their videos without actually knowing who they are targeting. Let me explain: if you aren’t sure of who you are targeting then how can you possibly hope to be successful with your video marketing on Facebook?

For instance, a piece of video marketing on Facebook aimed at men aged 50 and over is going to be very different in style to a Facebook video aimed at teenage girls for example.

By deciding which target demographic you want to aim your promotion towards before creating your video, you can ensure that your video marketing on Facebook will be much more successful. Of course, you can make as many videos tailored towards as many demographics as you wish, so you may decide to make one Facebook video aimed at teenagers, and another aimed at people in their 30s etc.

Another thing that a lot of marketers seem to struggle with is actually taking the time to do a little bit of research into the video marketing on Facebook which already exists within their niche.

By looking at existing videos from competitors offering a similar product or service, you can gain a good understanding of what style of video actually works well in your particular market – it may also lead you to discover an area that is not yet being exploited, allowing you to become the first person to take advantage of this.

Ask yourself what makes a successful Facebook video and make notes about the quality of the video, the length as well as any images or thumbnails it may use. Also take note of the keywords and description it uses. Doing this groundwork will help you to create the most effective video marketing campaign on Facebook, and will maximize the amount of viewers your video will get and the exposure for whatever it is you are promoting.

Now you can begin to actually create your Facebook video. By having a clear target audience you can tailor your video to match your audience.

Another issue that I often see are videos which do not make effective use of titles, descriptions and tags. Remember that Facebook Video offers you the chance to enter all of these details, so ensure that you fill them in. Use a title that is relevant to the content of your Facebook video, you may also decide to include a few keywords in your title. Enter an accurate description of your video so that your viewers know what it is about before they actually watch it, again you can include keywords here, and even a link to your website. Finally, you can use Facebook video ‘tagging’ to identify the people in your video – this is great if your video features a well known personality or expert!

Unlike many social networking sites, Facebook is made up of a lot of people who already know each other, perhaps old school mates, or work colleagues for instance. The thing to bear in mind whenever you carry out video marketing campaign on Facebook is that these people know each other in real life, and have probably been friends for many years. Therefore simply trying to force feed them your promotion is not likely to get you results. The real key to successfully making money through video marketing on Facebook is to offer true value in the information you are presenting.

Using video marketing on Facebook to make money is not as difficult as you may imagine, however the unique nature of Facebook means that you may have to adjust your strategies and use marketing techniques that you may not have used before.

www.MLMLeadSystemTeam.com Being #1 in Google is easier than you think. Combining the power of video and social media is incredibly effective. MLM’ers are using Google, video marketing and social media to their advantage. Using SEO to promote an ecommerce website is easier than it sounds. The work from home Internet Marketing wave is only beginning. Scott Skinner http Facebook Group: www.facebook.com Follow Me On Twitter: twitter.com

Social networking sites such as Facebook have really become popular over the last couple of years and Internet marketers are starting to realize that they can use Facebook Video Marketing to help increase the exposure their products and services receive. However, there are some problems that you must overcome. It’s easy to create a video, but it is much harder to make a Facebook video marketing campaign that will stand out from the crowd and actually help to sell your products or services. And this is one of the biggest problems – marketers simply do not know how to make effective videos!

I decided it was time to overcome these common problems so in this article I am going to discuss 3 Facebook Video Marketing strategies that you can employ to help ensure that you get the maximum number of viewers and the very best exposure for your promotions.

Facebook Is A Social Site – Use This To Your Advantage!

Facebook is probably one of the largest, if not THE largest social network site out there right now, so make sure that you take advantage of this fact in your Facebook video marketing. This is a great opportunity for you to actually connect directly with your viewers through your videos. For example, you could create a series of tutorial or ‘how to’ videos as part of your marketing campaign and then allow your viewers to leave comments on your videos. They could say anything from praising you for making a high quality video, to asking questions about your products or services, leaving general feedback, or even picking up a point you made in your video and turning it into a discussion.

If you can build a meaningful, informative and relevant discussion around your video on Facebook then you will find yourself getting more and more viewers as people watch your video and join in the discussion. One of the video problems that marketers face on Facebook are viewers who feel isolated by information that only flows in one way: from the presenter to the viewer. But by using your video marketing skills to create a discussion, you are enabling your viewers to connect with your message, and to actually respond to your marketing message as well.

Use All Of The Facebook Video Upload Features!

One of the great things about the Facebook video upload feature is that it enables you to enter a lot of information about your video. However, a major problem that really annoys me is when a marketer simply calls their video ‘Video 1′ or some other meaningless title. You need to make sure that you have an engaging title that makes people want to watch and share your video. Of course, your title should also be relevant to the actual content of your video – so while it is a good idea to try and include keywords in your titles, make sure that they are relevant.

Another common problem in many Facebook videos is the lack of a decent description. By taking the time to write an accurate description of your Facebook video you are helping people to decide whether they really want to spend the time to watch your video. You can also include your website address in the description so even if someone decides not to watch your video, they will still see your URL and, maybe, visit your web site.

Another mistake many marketers make in Facebook videos is not using tagging. Facebook video is fantastic because it allows you to ‘tag’ the people in your video (including yourself). This can work to your advantage because it allows you to let people know who is featured in the video and this is great if you’ve conducted an interview with a well known personality or expert within your specific niche.

Entice Your Audience With Teasers!

The final Facebook video problem that I see on a daily basis are marketers who are trying to directly sell their products or services through Facebook without really enticing their viewers to make that purchase. So, if you sell a report that reveals the top 10 secrets to business success, you may decide to upload a video on Facebook that actually tells viewers about the first of these secrets. This is designed to do two things:

Firstly, it helps your viewers to actually build a feeling of trust towards you. They will appreciate the fact that you are willing to give away top quality information free of charge.

Secondly, you will ‘tease’ your viewers and get them interested in your report. By eplaining or giving away the first secret of business success for free you will make your viewers want to discover the remaining 9 secrets. And of course, they can only do this by visiting your website and purchasing your report. Include a call to action at the end of your Facebook video to entice people to make a purchase and make sure your website address is clearly displayed.

So there we have it, 3 strategies that will help you overcome the most common video marketing problems and help you to promote yourself though Facebook. These marketing strategies may sound simple but you would be amazed by the number of people who seem to overlook them. By taking a little extra time and effort you can really make your video marketing stand out from the other promotional videos on Facebook, allowing you to maximize your viewers and achieve the best possible exposure your promotion.

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